Our Marketing Strategy
How we get your home in front of the right buyers
Marketing Built Around Your Home
Exposure That Reaches the Right Buyers
Selling well starts with being seen by the people most likely to buy. Every home we list gets a plan built around it: professional photography and video, a launch across the MLS and the sites buyers actually use, targeted social and email campaigns, and print flyers that hold up in hand. We watch the response as it comes in and adjust, so the interest stays real and your home stays in front of the right buyers from the first week on.
Where Buyers Find Their Homes
Reading the Data
Every year the National Association of REALTORS® asks recent buyers where they first found the home they bought. About half say the internet, and roughly three in ten say their agent. Yard signs, open houses and word of mouth still account for a meaningful share. That mix is why we do not lean on a single channel: a strong online launch, direct outreach to the local agent community, and the in-person touches that still bring buyers through the door.
Source: National Association of REALTORS®, Profile of Home Buyers and Sellers, 2023 edition.
Exposure to Buyers
Everywhere They Search
More than half of buyers begin online, so your listing goes out from MLSListings to the search sites they use every day, along with our own search site and the eXp Realty network. Wherever a buyer starts, your home is there.
- MLSListings (MLS)
- Homes.com
- SeanCooperRealEstate.com
- Movoto
- eXpRealty.com
- Estately
- Zillow
- HomeFinder.com
- Trulia
- ListHub
- Realtor.com
- Redfin
- Rocket Homes
Social Media That Reaches Buyers
Facebook, YouTube & Instagram
Every listing launches with a set of posts, reels and stories across our channels, then gets pushed further with paid ads aimed at the buyers most likely to want a home like yours, by location, price range and what they have been searching for. We watch what each post does and answer every comment and message personally, because a like only matters if someone follows up on it.
Video & Aerial Footage
See It Before the Showing
Buyers watch before they visit. We produce a walkthrough video and drone footage for each listing, so someone scrolling on their phone gets a real sense of the light, the flow and the setting before they ever book a showing. The video then runs everywhere your home is marketed: the listing page, our email campaigns and our social channels.
Direct Email Outreach
Real Follow-Up, Not a Drip Campaign
Your listing goes straight to our database of active buyers, past clients and the local agents we work with regularly, first as a coming-soon preview and again on launch day. Everyone who responds to an ad, an open house sign-in or a social post hears back from us personally. It is one of the simplest ways to turn attention into showings.
A Listing Page Built for Your Home
Photos, Video and Details in One Place
Every home we list gets its own page on our site with the full photo set, the video and the details buyers ask about first. That page is the link we share everywhere, from social posts to the flyer, so buyers land on the best presentation of your home rather than a syndicated listing surrounded by ads for other agents.
Print Flyers Worth Keeping
Quality You Can Hold
Plenty of buyers still take something home from a showing. Our flyers are designed and printed to a standard that matches the home: heavy stock, a clean layout, the best frames from the photo shoot and the details a buyer wants to remember. They are at every showing and open house, and they go out to the neighbors, who often know the next buyer.
From Launch to Closing
Recent Results
See how this approach has played out for recent sellers, from the first showing to the final signature.
Let's Work Together
Thinking about selling? We will walk through your home, talk through the plan and give you an honest read on pricing. No pressure and no obligation.
Get in Touch